The Calloway Web Design
Process
There are 3 major
components to a website, whether you're in Houston, or
anywhere in the world.

- Domain Name:
Your name is crucial to the success of your website,
so you want to have one that is easy to understand,
and easy to remember. One of the largest mistakes
made by many people when choosing a domain name is
abbreviations. Although we want our domain to
represent our company, you want a name that means
something. I prefer to use GoDaddy.com for domain
names, and can make the purchase for you, or you can
do it. I don't see the point in charging you $70 per
year or more for your domain name, when the actual
charge is less than $15. Although some web design
companies in Houston don't share my thoughts on
this.
- Website Hosting:
Hosting is basically space on a network connected computer that holds
the files for your website. This is a specialized
piece of equipment that allows 24/7 access to your
information. I can provide hosting.
-
Website Files:
The pages of your website. The pages, photos, and
any scripts that are needed.
Each of these items
work together to make your website work for you.
The web design process I
use:
-
Phone call or
email: On the first contact, I will basically listen to what you have to say about the website you
envision. I try to understand a little about your
company, the look you want, and most importantly
what you want from the website. At this point,
depending on your location, we will set up a meeting
to talk, and so I can look around a bit (if needed).
- I will recommend a
page count for your website, taking into
consideration what you want from your website, and
the information you want to share.
- I will develop a
"demo" website for you that will generally encompass
our conversations. At this point, I set up a space
on one of my servers and email you an address where
the demo is set up. You check the design from
wherever is convenient for you, and give me some
feedback.
- Once we hit on a
web design you like, and ONLY after we find one you
like, it's time to write a check. Until this point,
I don't collect any money. Once you approve the
"look" of your website, I collect 1/2 of my web
design fee.
- After the approval
and the first payment is made, I turn the demo
graphic into a website, and create a "coming soon"
page. I then set up the server space, build the
template pages, set the links, purchase (or
redirect) the domain name, and contact you again for
text.
- I generally don't
write the text for the web pages, although I do make
changes as necessary to highlight key words and
phrases that are important to the search engines. I
do send out prompts for you and your staff that help
the process.
- I take all of your
text, and start filling the pages. Filling your
website pages includes the front end (what you see)
as well as the back end that you don't see. The back
end is half of the equation for successful search
engine response.
- Once all of the
website pages are filled, I email you once again for
your final approval. You will look over the
pages, send me corrections, additions, changes, and
those are made.
- If the website
needs photos, you may either send them to me, or I
am able to bring out the equipment necessary to take
the photos for you.
- Once everything is
checked out, and you approve your website, I remove
the "coming soon" page, and you go live.
All in all, it's a
fairly simple process, with most of the website design
work going on while you're doing your job. Contact after
the first meeting is primarily by email, to keep it
simple, and my focus is to get your website built with
as little distraction to you as possible. In my 10 +
years of doing this, I've only had 2 clients that
dropped off mid-stream, so it's a pretty good system for
building websites. |